Cinematography/Videography

Cinematography is quite a broad term. It refers to all the manipulations of the film by the camera during shooting, as well as in the development phase. Many elements we've discussed in previous posts fall well within the topic of cinematography, so we'll simply cover a few more that have yet to be addressed.

Movement and depth cues create a
three-dimensional space.

Depth cues are used create a sense of three-dimensional space. In our PSA, these spaces are suggested through character movement, lighting and color differences. The color differences in the scene with the couple on the couch are a prime example of overlapping planes which help bring out dimensionality.

Likewise, slight movement cues enable the audience to detect character gestures and emotions.

Fluctuating frontality is used to guide the viewer's attention to key communicative gestures and information. In general, the commercial keeps the audience view square on to the mis-en-scene. Changes are indicative of calling attention to a certain aspect of that frame.